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The consultancy that works with early stage entrepreneurs with BIG IDEAS.
I grew up with parents who were straight hustlers. Attending Caribbean festivals selling jerk chicken, coconuts, and natural juices was...
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Krystal Dixon
- 3 min
Still having trouble attracting people to your brand? Read this..
At some point in your brand building journey you really have to understand what makes you or your business special. And I mean like...
Krystal Dixon
- 3 min
The clarity you didn't know you needed
If you don't know where you're going, how do you expect to get there? A clear vision is knowing exactly what you want and keeping the...
Krystal Dixon
- 3 min
A new system to help you build consistency
It’s a very hard thing as an entrepreneur when you realize everything that needs to get done in order for your business to be successful....
Krystal Dixon
- 2 min
STEP 4: Get to know your Target Audience
KULTURE Dream Customer Worksheet Despite constantly being told by coaches/experts that we need to understand our dream customer.... Very...
Krystal Dixon
- 2 min
STEP 3: Brand Growth Action Plan
Resources: Brand Growth Action Plan Action plans list out all the steps needed to reach your goals. Not all plans are made equal. In...
Krystal Dixon
- 2 min
STEP 2: The RIGHT way to set goals
Resources: Setting Goals Worksheet Setting goals helps you to be clear and focused. Every decision you make should consider if this...
Krystal Dixon
- 3 min
STEP 1: Clarify your Vision
Resources: Clarify your vision Worksheet What is it that you truly want? Like truly truly truly want? The reality is a lot of things we...
Krystal Dixon
- 1 min
Design a brand from Steps A-Z: Krysmo case study
There's a lot of pieces involved in launching your business and growing a brand from scratch. It's gets confusing and daunting and...
Krystal Dixon
- 2 min
How to find your customers online
Entrepreneurs are still having trouble finding clients for their business. It’s stressful to have to worry when the next client/customer...
Krystal Dixon
- 2 min
Question: Can you say what you do in one clear, coherent sentence?
If not, keep reading. Not being able to clearly explain what you do can be a huge deal breaker when talking to potential clients,...
Krystal Dixon
- 1 min
Don’t just create a website!
A major part of Branding is designing experiences that influence the ideas and feelings your dream customers have about your business....
Krystal Dixon
- 1 min
Designing a Unique Style for your brand
Showing you guys my mood board process for designing a unique style for a brand. I’ve come such a far way.. I love doing these....
Krystal Dixon
- 2 min
Why do some products cost more than others?
I was at the park the other day.. on a zoom call. This lady selling little peanuts came and asked if i wanted to look at what she’s...
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